Take INFUNITY, for example, a brand that approaches AI toys from a parent-first mindset, focusing not only on what children find exciting, but also on what parents care about most, such as safety, educational value, emotional impact, and long-term engagement.

As AI-powered toys grow more popular around the world, conversations around safety have expanded beyond data privacy and screen time. According to the Trouble in Toyland 2025 report released by U.S. PIRG Education Fund, some AI toys on the market still carry hidden chemical hazards, including toxic metals and harmful plasticizers. These concerns remind us that even highly advanced toys are still physical products — and materials safety cannot be overlooked.

Parents are increasingly turning to AI toys to help their children learn while they play. For kids between 3 and 8 years old, this is the age when curiosity peaks and imagination thrives. Companies like INFUNITY, a Shenzhen-based innovator in AI toys, are redefining what playtime means in the digital age.